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What is Revenue Operations?

Marketing + Sales + Customer Success

Revenue Operations (RevOps) was conceived from the evolution of Marketing, Sales and Customer Success. All 3 business units are aligned, the architecture of a business’s systems & processes enable a smoother end-to-end workflow.

At Impact RevOps, we believe in a few guiding principles that make up the essence of RevOps:

01.

Data is at the center of everything. It’s one of your most valued assets.

Collecting clean data is just the beginning. Processing, visualizing, understanding, and utilizing it to make better decisions quickly is equally important. Data is crucial for scaling a company.

02.

Revenue-driving business units should share the same nucleus.

Marketing Ops and Sales Ops bring significant value to any business. When they work together, data siloes are destroyed, revenue potential is maximized, and communication is expedited. This alignment optimizes software spend and usage while creating a unified data foundation.

03.

It’s all about efficiency. Processes are meant to maximize returns.

After establishing a data collection process, you can leverage it in unforeseen ways. By utilizing the data, you can increase ROI from existing processes / employees or discover new, more profitable activities. Ultimately, the proof will always be in the pudding (the data).

Our Services

Diagnostic & 
Discovery

The goal of a systems diagnostic is to find where your systems and processes may be falling short and - more importantly - where you should focus on going forward to maximize opportunities.

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Hubspot CRM Implementation

Implementing a new CRM to track your customers is no easy feat. We’re here to help build a system that is designed with your needs in mind.

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Fractional RevOps

Need help implementing, optimizing, and managing your systems and processes? We can help support your needs by overseeing the operational side of marketing, sales, and customer success — working as your fractional RevOps team.

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