Intro
For the second software Series of RevOps Review’d, we are going to be reviewing contact data providers. There are a couple on the list, and we are going to go over some of our favorite, along with their features and, of course, their integration into Hubspot.
With the emergence of Revenue Operations (RevOps) as a pivotal approach to aligning sales, marketing, and customer success teams, the need for a comprehensive contact data provider has never been greater. Up first we are going to be reviewing ZoomInfo – a powerhouse in the contact data realm and the most widely used contact data provider.
The Power of ZoomInfo
ZoomInfo has earned its reputation as a leader in the field of contact data for good reason. With a massive database of business contacts and company insights, ZoomInfo equips sales and marketing teams with the information they need to identify the right prospects, understand their needs, and engage them effectively.
Key Features:
- Rich Company Insights: ZoomInfo provides deep insights into company profiles, giving your teams the edge when crafting personalized outreach strategies. From company size and industry to financial data and recent news, you can tailor your messaging to resonate with your target audience.
- Accurate Contact Information: Say goodbye to outdated email addresses and disconnected phone numbers. ZoomInfo's data is continuously updated and verified, ensuring that you have the most current contact information available.
- Lead Enrichment: Enhance your lead database with additional information such as job titles, roles, and social media profiles. This enrichment process transforms your contacts into actionable insights.
- Intent Data: ZoomInfo's intent data helps you identify prospects who are showing interest in your products or services based on their online behavior. This real-time insight allows your teams to strike while the iron is hot.
Hubspot Integration:
- Unified Data: ZoomInfo's contact data is seamlessly integrated into HubSpot, ensuring that your teams have the most accurate and complete information at their fingertips.
- Enhanced Targeting: With enriched contact profiles from ZoomInfo, your marketing campaigns and sales efforts become hyper-targeted and more personalized, driving better engagement and conversion rates.
- Streamlined Workflows: The integration eliminates the need to switch between multiple platforms, allowing your teams to work more efficiently and focus on what matters – driving revenue.
- Real-time Updates: ZoomInfo's data is dynamically updated in HubSpot, ensuring that your teams are always equipped with the latest information about your prospects and customers.
Conclusion
In the world of RevOps, where alignment and efficiency are paramount, the integration of ZoomInfo into HubSpot offers a game-changing solution. With its unparalleled contact data and company insights, ZoomInfo equips your revenue teams with the ammunition they need to drive success.
